Jordan Awoye is the Founder and Managing Principal of Awoye Capital, an independent advisory firm with a network of some of the biggest institutions, founders, and athletes in the world. The firm delivers bespoke wealth management, exclusive private equity access, and strategic advisory to companies, athletes, entrepreneurs, and high-net-worth families blending institutional-grade investment expertise with independent open market flexibility to get their clients the best that there is to offer. ​ A former full scholarship athlete turned financial architect, Jordan’s journey reflects both discipline and vision. From honors as a student-athlete to advanced training at The Wharton School, he has evolved into one of the most trusted advisors of his generation. His insights have been featured in Forbes, CNBC, Yahoo Finance, and other global outlets. His expertise has shaped platforms such as the United Nations, Wells Fargo, NBA, and MLS. Jordan is also a co-founder of the Hidden Opportunity Summit, a multi-day experience in New York City convening students, CEOs, athletes, and investors. With events such as Impact Day, Career Awareness Day, and a Charity Basketball Game, the Summit has become a premier platform bridging community and opportunity. Through his non-profit organization, The Languages of Money Institute. Jordan is advancing financial literacy worldwide. His interview with the New York Stock Exchange has been featured on billboards, symbolizing his unique role at the intersection of Wall Street, sports, and business. ​ His mission is clear: to build generational wealth, inspire global impact, and set a new standard for how capital creates freedom and legacy. Originally on the path to medicine, Jordan shifted his focus to finance right out of college, driven by a passion to change lives through economic empowerment. After years learning from top industry minds, he left corporate America to launch Awoye Capital, specializing in comprehensive financial and business planning for small businesses, founders, and entrepreneurs. He works closely with business owners to grow their companies into valuable assets—whether for profitable sale or generational transfer. Jordan is a Retirement Planning Specialist from the Wharton School of Business and holds the Certified Performance Business Advisor designation. A graduate of Eastern New Mexico University, he earned a Biology degree with honors while competing on a full basketball scholarship, and was recognized by the New York State Senate for academic excellence. An educator at heart, Jordan created the Languages of Money e-course and speaks nationwide, from university keynotes to expert financial panels. His personal journey—from entering the industry without connections to building a nationally recognized firm—gives him a perspective few advisors can match. Outside of work, Jordan enjoys working out, meditating, and spending time with family and friends.